Spears recorded a song for the latter called "I've Got the Urge to Herbal" to be used on their radio campaign, though she chose to not attend a photoshoot for the product when she decided to support an 86-day strike by the Screen Actors Guild (SAG). Clairol's Herbal Essences was also added as a sponsor. Baby One More Time Tour, Got Milk?, and Polaroid, remained. I've never experienced other fans in other places, and performing in front of them is going to be so exciting." Before the tour began, Forbes reported that concert promoter SFX Entertainment guaranteed her a minimum of $200,000 per show. She commented, "I'm going to go to Europe, and just basically go everywhere for six months, I've never toured outside of the U.S. The tour marked the first time Spears toured Europe. On February 22, 2000, Spears announced a summer tour in support of her second studio album, Oops!. Former Wishbone star Mikaila was one of the opening acts for the tour. I Did It Again Tour was broadcast by many channels around the world.
It was also a commercial success, the reported dates by Billboard averaged $507,786 in grosses and nearly 15,841 in attendance, bringing a total of $43.6 million and more than 1.4 million of tickets and became one of the highest-grossing tours of 2000. I Did It Again Tour received positive reviews from critics, who praised Spears's energy onstage as well as the band. The encore consisted of a performance with fireworks. Most of the songs displayed energetic dance routines with the exception of the second segment, which featured mostly ballads. The show began with Spears descending from a giant orb. The show consisted of four segments with each segment being followed by an interval to the next segment, and it ended with an encore. Spears used a handheld microphone and a headset during the shows, while an ADAT was used to replace her voice during energetic dance routines. Showco was the sound company, who used the PRISM system to adapt the show to each venue. The setlist was composed by songs from her first two studio albums. The stage was much more elaborative than her previous tours and featured video screens, fireworks and moving platforms. The tour was announced in February 2000, while Spears was in the midst of the (You Drive Me) Crazy Tour. I Did It Again (2000), and visited North America, Europe and Brazil. It supported her second studio album, Oops!. I Did It Again Tour 2000) was the third concert tour by American entertainer Britney Spears.
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