He was forced into retirement because of his age, even though he's so incredibly intelligent, and he can't stop working.īut with work and family, I'm trying to now understand that taking care of myself is also really important. My parents, my dad especially, have amazing work ethics. That was probably the biggest lesson I learned, that I should never put limits on myself. I remember being about 26 years old and thinking that, and I was putting these limits on myself. But that perspective of thinking - that I shouldn't be here - is what was keeping me back years ago.
There's no reason why I should be where I am. My dad was struggling just to make ends meet. Truthfully, me and my family grew up super, super poor. On patience: 'Without small goals, I would have lost enthusiasm' If I didn't get fired, I would still be working in that company probably doing the same thing. I love playing with makeup, so it was so fulfilling. Just thinking about what I could do to make people feel more beautiful and try to change the beauty industry - that was my calling. and I was like, "The next thing I do, I need to be OK with waking up every single day, working on weekends, and wanting to give my life to it." I know I'm going to look back and be like, this is the best thing ever happened," but it was hard to see as I was going through it. I remember thinking to myself, "I know this is for the better, and I know this is for a reason. Why are you not doing makeup?" And I was like, "You jerk, don't judge me. My boss was like, "Why are you here? You don't belong here. I was in the office first, out of the office last. Honestly the best thing that happened to me was that I got fired. On getting fired: It was 'the best thing that happened to me' Here, Kattan shares her experience getting fired, following her passion, building her business, being inspired by her family, her routine and more.
"It's so important to find something that really, really fuels your passion," Kattan says. In line with its roots, the brand has also kept its social media presence strong - Huda Beauty currently has over 48 million followers on Instagram and more than 4 million followers on YouTube.
In June, it launches a new makeup collection called GloWish. Today, Huda Beauty offers over 140 products, from foundation, to concealer, lipstick, eyeshadow, brushes and more. (Huda Beauty declined to give any additional details.) Though Kattan announced she had step down as CEO of Huda Beauty in September, she has since returned as CEO. In 2020, Forbes estimated that Huda Beauty makes at least $250 million in annual sales. In 2017, Kattan sold an undisclosed minority stake in the company to TSG Consumer Partners, which valued the company at $1.25 billion, according to PitchBook.Īs of 2020, Kattan has a net worth of $510 million, according to Forbes, which ranked her as one of America's Richest Self-Made Women that year. At the time, Sephora Dubai expected to sell 7,000 units of the lashes in a year, but instead, all 7,000 units sold in a week. Retail sales hit $1.5 million that year and $10 million the next, according to Forbes.įrom then, Kattan was determined to grow her brand internationally - in 2015, Huda Beauty launched in the U.S. Her lashes received praise from the likes of Kim Kardashian West, and the line was picked up by beauty retailer Sephora Dubai in 2013. "Honestly it was a risk," Kattan says, as she didn't have a steady source of income to repay her sister and was unsure her business would take off. To capitalize on her growing following, Kattan took a chance and launched a false eyelash line in 2013 with her two sisters, Mona, now 36, and Alya, 48, who agreed to lend Kattan that $6,000 to create the product. Kattan began to generate a following that loved her makeup tutorials and candid personality. She went to makeup school in Los Angeles, returned to Dubai and started Huda Beauty blog in 2010. So Kattan decided to focus on a career she genuinely loved. "It's really important to lean into that discomfort and see what is there and pursue something that you never thought you can pursue." "When people go through situations where it's a little rough, they want to quickly Band-Aid it and go back to where they're comfortable," Kattan tells CNBC Make It. While it was a setback, Kattan also saw it as an opportunity. She got a job in recruiting, but lost it a year later during the recession and found herself without an income. Kattan, now 37, graduated from the University of Michigan in 2008 with a degree in finance and moved to Dubai to be with family.
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